Featured on A Little Savvy Event’s “Work/Life Balance” Series

May 7th, 2013

We’re honored to be this week’s feature on A Little Savvy Event‘s fun new blog segment about how moms balance work, kids, and life (and just in time for Mother’s Day!). As you’ll read, it’s not easy trying to “do it all” these days but if your heart and head are in the right place, it’s not so bad. I feel really blessed that I am able to be home with my son on most days, but I definitely look forward to my days full of photo shoots, visits to my lab at RGSF, and buying trips and meetings! Read the post here.

Children & Sunglasses :: Why It’s Worth the Effort

April 8th, 2013

Getting toddlers and young children to wear sunglasses can be hard. Very hard. Just about as hard as keeping shoes on their feet, food in their belly (and not on the floor), and their hands out of the trash bin. At the time, it can seem to be an ongoing and hopeless battle, with no end in site, until one day, just like that, it’s over. You’ve won.

Suddenly, they want to wear their shoes (and can even put them on by themselves!). At last, they actually eat the dinner you’ve been slaving over for two hours (and perhaps even ask for more). And finally, that trash bin is simply not as interesting as it was two weeks ago.

As with many of the things that we, as parents, strive to teach our children, getting them to wear their sunglasses doesn’t always come easy. And as with many of the things that we, as parents, strive to teach our children, we don’t just give up at the first sign of trouble.

I’ve said this before and I’ll say it again: familiarize your child with sunglasses from infancy. The sooner your child becomes comfortable with sunglasses, the better it is for them, and the easier it is for you!

There are many beautiful and functional sunglass options available for infants, complete with shatterproof lenses and head straps, that can be worn safely and securely (and stylishly!) by infants as young as newborn (see below for examples, all of which are available at www.childrenseyeworks.com).

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If you’re dealing with a toddler who has never worn sunglasses before, and you find that they take them off the minute you put them on, don’t give up. Remember that you are trying to establish a healthy habit, and often times habits, especially the healthy ones, take some time to form.

And trust me when I say that it’s worth the effort. With many children receiving three times the annual U.V. dose of an adult and up to 80% of lifetime exposure by the age of 20, it’s definitely worth the effort. Children’s eyes are most at risk from U.V. exposure because the lens, which filtrates the light, has not yet fully developed as it has in an adult’s eyes. Extended exposure to the sun’s U.V. light has been linked to cataracts (clouding of the eye’s natural lens), macular degeneration (degeneration of the most sensitive part of the retina responsible for visual acuity and color vision), pinguecula and pterygium (two different types of growths), and photokeratitis (corneal sunburn).

And with children running around as wildly as they do, sunglasses also help protect their eyes against dust and debris.

So even though it may be a struggle at first (as are many things we try to get our children to do), it’ll be well-worth it in the end when you know you have done your part in helping your children establish eye-healthy habits early by teaching them to protect something as invaluable as their vision.

Here are some helpful tips to move you and your family in the right direction:

  1. Start Early: The sooner you introduce sunglasses to your child, the better. Infants can and do wear sunglasses!
  2. Remember the Function behind the Fashion:  The sooner you realize that your very own sunglasses go above and beyond a simple accessory, the better you’ll feel about buying your child a pair. Don’t hesitate to get your child an awesome pair of shades; it’s nice to know that sunglasses are a beautiful combination of fashion and function.
  3. Engage Them in the Process: Many children enjoy a sense of control and responsibility. Engage them in the sunglasses selection process by asking them what colors they like, if they know what sunglasses are for, and how to take proper care of them. Make it exciting!
  4. Establish a Routine: Incorporate sunglasses into your “going outside” routine and keep it consistent, even on a gloomy day. For example, your “going outside” routine may involve applying sunblock, putting on shoes, sunglasses, and hats.
  5. Lead by Example: Be sure to wear your sunglasses proudly whenever you’re outside, and take a moment to say something about it. You could say something like, “Wow, I love my sunglasses! They really help my eyes feel better outside! Did you grab yours?”

Children’s Eyeworks “MUST HAVE” List for Children’s Sunglasses

*Polycarbonate (shatterproof) lenses with 100% U.V.A. and U.V.B. protection

*A close or wrap-around fit that keeps the sun, dust and debris out

*A comfortable, light-weight fame

 

ZooBug London Sneak Peek

April 3rd, 2013

We’re so excited to debut ZooBug London on Children’s Eyeworks! The collection is on it’s way from London as we speak – wahoo! We can’t wait to get it up and available to you as soon as possible.

Why we love ZooBug London:

  1. ZooBug London is solely a children’s eyewear line which allows the company to really focus in on designing for infant’s and children (which means fun shapes and lots of color!).
  2. ZooBug London provides high-quality sun lenses in all their sunglasses that offer 100% U.V.A. & U.V.B. protection. This is a MUST! And many of ZooBug’s sunglasses provide the added comfort of polarized lenses which greatly help to  reduce glare.
  3. ZooBug’s are handmade with the best Italian materials so you can be assured your child is wearing something that is safe and well-made.

Here’s just a little sneak peek of what’s to come:

ZooBug Preview

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ZooBug PreviewHARLEY

The Virtual Stylist

March 26th, 2013

Let us help you find The Perfect Pair of glasses for your child! If you’re feeling a little overwhelmed or unsure about how to make the right selection, let us guide you in the right direction. We know our inventory inside and out, we know the business, and we know how to style!

If you’d like to take advantage of our complementary styling services, just shoot an e-mail to virtualstylist@childrenseyeworks.com and provide us with the following:

  1. A current photograph
  2. Age, height, and build
  3. Size of current pair, if applicable (you can often find this printed on the inside of the temple/arm)
  4. Prescription information
  5. Any other pertinent information (i.e., will these be used for sports?)

Once you’ve submitted this information, we’ll be in touch with you about our recommendations! It’s a breeze!

The Virtual Stylist

Our Commitment to Customer Service

March 4th, 2013

The optical industry is one of the few industries left where customer service is truly warranted. And for good reason. Seeing 20/20 and looking good while doing so requires a happy blend of style and functionality, and a good optician knows exactly how to achieve this.

Children’s Eyeworks is dedicated to keeping this happy blend alive and well for our customers all over the world. We understand that buying eyewear on the Web – especially for the first time – can seem a bit daunting. But just because you’re shopping on the Web, doesn’t mean you have to do it alone. We are available by phone or e-mail to answer any questions you may have about a product, sizing, lenses, prescriptions, etc. If you’re uncertain about anything, we encourage you to get in touch so we can guide you in the right direction and help you find the right frame, right away.

And in the event the frame is not what you expected (wrong size, wrong color), we will gladly work with you on returns or exchanges.

We are committed to making your experience with us one that exceeds your expectations!

Happy Shopping!

 

 

A Peek into the World of Eyewear Manufacturing

February 19th, 2013

We hope you enjoy this video taken and produced by my brother, Nes, of RGSF, while visiting Prestij Optik, makers of the beloved Swing Eyewear, in Istanbul, Turkey.

Istanbul 2013 from Rims & Goggles on Vimeo.

Pretty In Pink

February 5th, 2013

With Valentine’s Day around the corner, we thought it would be fitting to showcase all of our oh-so-pretty pink eyeglasses in one snug spot, and ponder just why exactly pink, in all of its glorious hues, is such a beautiful color.

A symbol of youth and vibrancy, femininity, and fun, pink is a favorite around the world. It’s bold-yet-delicate aura makes it somewhat magical, and with variations ranging from light to hot to neon, pink appeals to children, men, and women alike.

So what is your favorite variation of pink? Light? Hot? Fuchsia?

 

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See Us at the Bay Area Baby & Kidz Expo, March 2nd

February 4th, 2013

We are proud to announce our one day only pop-up-shop at the Bay Area Baby & Kidz Expo in Pleasanton, California, on Saturday, March 2nd, from 10 AM to 6 PM!

Be sure to stop by and see what’s new, talk to a pro, place an order, or just say hello! We look forward to seeing you there!

 

Rimless Vs. Full-Frame Glasses: Which is Best for My Child?

January 29th, 2013

Rimless or full-frame glasses? Which one is better for my child? Simply put, there are advantages and disadvantages to both that one should consider.

Rimless frames can be a wonderful choice for older children. They are minimalistic, sophisticated, lightweight, and really help keep the focus on the child’s face and eyes. Rimless frames can also often “grow with a child”. Because there is no frame restricting the optician, lens size may be increased to accommodate a growing child. Rimless frames are an excellent choice for children with very small faces or very large faces, where they may have trouble fitting into anything else comfortably.

On the down side, rimless frames are also more fragile simply because the edge of the lens is exposed leaving it more prone to chipping or cracking. And since the lenses are exposed and visible, thickness becomes more of an issue. Children with prescriptions stronger than a + / – 5.00 should consider a full-frame pair of glasses. I would suggest rimless frames for children over 10, or in other words, children who have “settled down” a bit. Older children are more capable of taking the extra care a rimless frame needs, like more gentle handling and cleaning, for example. Younger children are often too busy running, jumping, and climbing to be bothered with taking proper care of a rimless frame; they need something that’s a little more hassle-free and can keep up with their lifestyles.

Full-frame glasses, whether plastic or metal, are a better choice for younger, more active children. Over all, a full-frame pair of eyeglasses has a more solid construction and a sturdier feel and can better keep up with the lifestyle of an active youngster. The lenses are better protected, too, and won’t chip or crack as easily. Lens thickness is less of an issue with full-framed glasses, since any edge thickness is masked by the rim (this is true more so in plastic frames than in metal). Full-frame plastic or metal frames are also available in a wide array of styles and colors so one can really have fun with it (that’s not to say that they aren’t any fun rimless frames around because there are plenty, and we can’t wait to share them with you in the coming months!). But full-frame plastic or metal frames generally offer a bolder, edgier look.

Because of their bolder, more prominent look, however, it’s essential that the frame fits and looks just right. Something too dark or heavy-looking, or simply too big (or small), is going to look worse than a rimless frame that is all those things. Choose a frame and a color that compliments the face of the child, not hides it. Full-frame glasses also have a tendency to be heavier, for obvious reasons (there is more frame material there), so be sure to ask your child how the frame feels when they put it on for the first time.

Ultimately, choosing the best frame for your child depends on a number of factors, the most important being:

  • The child’s prescription
  • The child’s age
  • The desired style/look
  • The fit
  • The comfort level

If you’ve taken into consideration all of these factors, then you should feel confident in your frame decision!

Morning Out at Bay Area Discovery Museum

January 25th, 2013

My son and I had a wonderful time at the Bay Area Discovery Museum yesterday! What a glorious day it was!

As always, his rockin’ sunglasses go on the moment we step outside to play, and as always, they tend to be a conversation starter between other mothers and I. I frequently hear, “How do you get him to keep his sunglasses on?” This is a question I don’t mind answering, obviously. I answer truthfully by saying that I’m in the business, and that he’s been wearing sunglasses since he was born. In my opinion, that’s the best (and easiest) way to start children on a healthy, lifelong habit; to start them early. Because by the time they’ve reached toddler-hood, putting on sunglasses is no different from putting on a jacket or a pair of shoes. And if I’m too slow to act, my son will let me know! He actually likes to wear them because even at 20-months old, he realizes that in the bright, glaring sun, he’s more comfortable with them on than he is with them off.

For parents with young children who aren’t too keen on the idea of sunglasses yet, fret not. As is often the case when introducing new things to an infant or toddler, be it a new food, a new person, or a new activity, repetition is key. If you keep trying, they’ll eventually warm up to the idea. And even though I’ve grown to expect my son to wear his sunglasses, I continue to praise him often by saying things like, “What a smart boy for protecting your eyes!” or “I bet you can see more comfortably with your sunglasses on!”.

And of course, it is always helpful to lead by example. If you don’t wear your sunglasses, why should you expect your child to? Children love to imitate adults, and that’s something you can really use to your advantage here.

With studies showing that the average child receives approximately three times the annual U.V. dose of an adult, and up to 80 percent of lifetime exposure by the age of 20, it’s imperative that parents start eye-healthy habits early.

The Bay Area Discovery Museum, which has a majority of it’s activities and play areas outside, is a prime example of how children tend to receive that extra U.V. light; they spend lots of time outdoors (as they should)! Sunglasses must become a part of that outdoor play time, not only to protect little eyes from potentially harmful ultraviolet light, but to protect from wind, dust, and debris that children encounter when at play outdoors.

My son is pictured here in his sunglasses by Julbo enjoying some of the many activities at BADM; a fun hut made of sticks, and a music circle. We had a great morning!

BADM